When it comes to designing a home, artwork can be one of the most personal choices you make. We recently sat down with Amy Rogala, owner of Rogala Design, to dive into her approach to choosing art that enhances each client’s space. In our conversation, Amy shared her insights on selecting pieces that tell a story, add depth, and create a unique ambiance. Her philosophy emphasizes choosing art that resonates with each homeowner’s personality and style—a truly thoughtful approach.
Plus, stay tuned for our upcoming post, where we take you along to our favorite framers in Denver to test framing options and bring pieces to life as finished works of art!
Enough talk, let's get to the good stuff:
Form: What inspired you to start curating art, and how do you choose pieces that reflect your style and aesthetic?
Amy: It all started kind of by accident. When I opened my store, I wasn’t initially planning to curate art, but I quickly met some amazing artists, one of the first being Cora. Our connection sparked something in me, and I began networking with others in the art world, which naturally led me to bring pieces into the store. Literally meeting different artists every week and being inspired by their work prompted me to add to my business title, Rogala Design and “Gallery”.
Choosing art for the space is a very personal process. I believe that art should evoke something meaningful—whether it’s a feeling, a memory, or simply a sense of beauty. Ultimately, I trust my instinct: if I like it, I bring it in. It’s about finding pieces that resonate with me and feel authentic to my aesthetic. I tend to gravitate toward works that are eclectic, colorful or evoke a sense of calm. But honestly, anything goes with Rogala Design and Gallery. After that, it’s all about framing. The frame can change the whole feeling of a piece and help it blend seamlessly into a space, Or really pop off the wall. It depends on what we are going for. I have really honed in on this skill, so I’m very particular about that.
It’s more of a connection with the artist and the piece itself rather than following trends or overthinking it. I focus on building a collection that reflects the mood and energy of the store, one that will stand the test of time while still feeling fresh.
Form: How do you feel about mass-marketed art like what you find at Target or World Market compared to original or limited edition pieces?
Amy: Don't get me wrong, I love a good find at Target. But I 'll hang it in my daughters room or in a gallery wall but if I don't feel a connection to it, and I'm looking for a piece for a particular home, I don't want it. The bottom line is, art needs to spark an emotion and a response every time you look at. And, I want my clients to feel proud of the piece they selected, especially with an investment piece.
Form: When selecting art for different rooms, what do you consider—such as size, color palette, or subject matter—to ensure it fits the space perfectly?
Amy: When selecting art for different rooms, size, balance, and personal style are key. There are general guidelines for scale—larger pieces work well for big walls, or a gallery wall can create visual interest in larger spaces. I also consider the room’s furniture, windows, and overall layout to ensure everything feels balanced.
Clients often provide clues about their style without realizing it. For example, if someone mentions they have a mid-century home, I know exactly what type of art to suggest. Others might mention preferences like Western art or bold colors. Many people already have a sense of what they like, but may not know how to articulate it—like saying “no faces” or “no animals.” For southern-style homes, landscapes or florals tend to work well, while eclectic spaces are the most fun, as nearly anything can work!
Form: What advice would you give to someone working with a budget?
Amy: Start with prints. They're a great way to build your collection without breaking the bank. Once you've found pieces you love, consider investing in that one limited edition or original piece that speaks to you. It's worth the investment, you'll enjoy it for years to come and it can become a centerpiece in your space.
Form: How important are frames when it comes to showcasing your artwork? Do you have a favorite frame style, and how does it enhance the overall piece?
Amy: It is ridiculously important. And, I do navigate to my favorites but literally every piece is a new project and my framer and I tackle it accordingly. We honestly let the piece talk to us and then start playing around. Sometimes it takes a couple of minutes and sometimes an hour!
Form: How do you decide on the best ways to display your collection?
Amy: Ugh this is hard! Deciding how to display a collection can be a bit tricky for me. I’m not a fan of the tedious process of hanging a gallery wall, but I do love the creative challenge of putting it all together. The display should always complement the space, taking into consideration factors like size, layout, and the overall style of the room. I liken it to picking out fabrics for pillows. You start with you solid bold pillow, throw in a medium size printed fabric, then a stripe or geo and add some texture. A gallery wall or art around a room is selected in a similar way.
I also think about how the art interacts with the furniture and other design elements in the room—everything needs to feel balanced and intentional. Ultimately, the display should enhance the room's atmosphere and reflect the personality of the space.
Form: Have you ever commissioned a custom piece of art for your home? What was the process like, and what were the benefits compared to mass-produced art?
Amy: Yes. It was a fabulous experience. As homeowners rounding out 10 years, we decided on an artist and executed. It was exciting and not the least bit nerve-racking. Our piece hangs in our home and we light it up and enjoy it every day. I highly suggest that everyone get at least one piece commissioned in their lifetime to have a deeply personal piece.
When it comes to collecting art, the process is about much more than just filling a space; it’s about creating a connection. Each piece should evoke something meaningful, whether it’s a memory, an emotion, or simply a sense of beauty. As Amy from Rogala Design emphasizes, art is a deeply personal choice—one that reflects both your style and the energy of your home. From thoughtfully curating prints to investing in limited edition or original works, the right art can transform any room, adding depth, character, and a unique ambiance that resonates with you. Whether it's a carefully planned gallery wall or a single statement piece, the key is choosing works that speak to you and bring joy every time you see them. So, whether you're just starting your collection or adding a new piece to your home, take your time, trust your instincts, and enjoy the process of making your space truly your own.
Find art from local artists and amazing talents from around the globe at Rogala Design.
Need help designing a gallery wall or finding the perfect piece for your space? Book a consult today and let's fill your home with art that speaks to you!
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